chelsea hyers
Solopreneur + Marketing Expert
Chelsea specializes in transforming brands into compelling stories that resonate. She is a passionate writer, videographer, and content creator with a proven track record of elevating brands and inspiring audiences through creative vision and storytelling.
13+ years in marketing
Solopreneur with a curious spirit and an insatiable passion for learning. For the past two years, Chelsea has devoted her marketing expertise to helping startup companies develop their brand, find their unique voice, and stand out in competitive markets.
Chelsea has a curious nature and a deep passion for learning. As a Sparketype “Maker,” she’s obsessed with mastering new skills including yoga, fitness, and video creation.
As a millennial, she’s been posting on the internet since Myspace was a thing. Regardless of what type of content was trendy at the time—lists of underground bands, artsy photos, fast video snips or trending audio; she’s been an avid contributor. Out of sheer curiosity, Chelsea taught herself how to create short and long form videos with a camera and editing software (Sony ZV-1F and Adobe Premiere Pro). She finds it thrilling to constantly push herself to stay ahead of trends and technology.
Chelsea’s drive for learning new skills and constantly evolving, lead her to a career of freelancing. For the past two-years, she’s been working closely with small business owners to help them achieve their marketing goals. If you’re looking for someone who’s always creating, moving, making, and striving to be the best at what she does—look no further.
Take a peek at Chelsea’s skills + experience
Campaign Development + Execution
Dash In Stores Social Media Campaign: After monitoring the existing coupon strategy, I noticed that ‘BOGO’ offers were performing 20% better than other offers. So I redesigned the creative to clarify the ‘buy one, get one free’ offer and relaunched the campaign. As a result, we saw a 1,100% increase in coupon redemptions. Senior management actually requested to pause the campaign because so many customers were using the coupons.
Hot Dog Food Truck Social Media Sweepstakes: Created and managed a sweepstakes/giveaway campaign to boost engagement and followers for a food truck. Through strategic social media outreach, the campaign generated over 500 entries, significantly increasing brand visibility and customer interaction.
As a results-driven digital marketer, I have developed and executed a variety of successful campaigns across multiple industries
CONTENT TYPES
Email Marketing
•
Copywriting
•
Direct Mail
•
Google Ads
Email Marketing • Copywriting • Direct Mail • Google Ads
Content Marketing Expertise
While freelancing for two years, I’ve had the opportunity to create compelling content strategies.
To establish Underwood Energy’s presence as a new propane provider with limited name recognition, I developed a content marketing strategy centered on A strong recognizable digital persona for the brand. This included black/white photography of their product/services, and bold typography, with a simple and straight-forward brand slogan—”a legacy of blue-collar tradition’. It was important that every piece of the brand that touched the internet resonate with our intended customer.
Data-Driven Decision Making
Expertise in building custom dashboards to drive data-informed decisions across campaigns. I utilize platforms such as Swydo, Google Search Console, Sprout Social, SEMrush, and SEO Space to aggregate and visualize key performance indicators (KPIs) from multiple channels.
My process begins by defining campaign goals and selecting the most relevant metrics—such as website traffic, keyword rankings, social engagement, and conversion rates. This allows me to provide real-time performance tracking to make sure that marketing efforts are always heading in the right direction.
Lead & Demand Generation
While freelancing, I had the opportunity to work closely with a meat farm in Martinsburg, WV. There business was starting to get traction and they tasked me with increasing sales.
After auditing their digital marketing, I noticed it was not easy for customers to make a purchase. To resolve, I built them a new website and back end operating system on Square. The new interface allowed for streamlining site navigation, enhancing product pages, and making the online shopping process way easier. more intuitive, I was able to create a seamless and
These improvements not only increased customer satisfaction but also led to a 20% boost in sales.
Creative Direction & Content Creation
The creative process of marketing is my favorite part of the job. I love bringing a client to life through photography and videography.
Photography
I’m passionate about using my Canon camera to capture the true essence of my clients’ personalities and the unique spirit of their businesses.
Photography has always been close to my heart. An image is really worth a thousand words. The right lighting, angel, and expression can tell a whole story and get right through to a potential customer.
Whether it’s candid moments, professional portraits, or dynamic product shots, my goal is to visually communicate what makes each client special, helping to build a strong, relatable brand identity that stands out.
